We want to support student’s creative and complex thinking. We will be asking about the meaning of experienced stereotypes – searching for and redefining the partial components of graphic design. In our perception, a designer is a type of person who can formulate his/her ideas, defend them and can work independently and responsibly. We consider our position less authoritatively than it is usual in master-type studios. We build a creative environment (hub) where the roles of leader and student disappear. We are equal and we are also responsible for our actions and results. Yes, it is us who selects the tasks and determines the pace of the semester. In this, the roles are given. However, in terms of evaluation and feedback, the discussion is important – the diversity of opinions is a preparation for the real practice of the designer. The ability to defend one’s work and accept criticism is important. Being able to go through the received comments and find your way to the goal is what we want to pass on. We invite external experts and designers as a part of the semester work. Their selection is related to the topic of the semester and thus it helps to deepen the student’s knowledge. We bring to our management our many years of experience gained in the field, which we are happy to share. We continue to use our contacts to keep students in touch with professional practice. We look forward to you!

Adam Uchytil & Marek Fanta